http://www.renelemerle.com musings about digital, marketing, culture and life... Tue, 09 Mar 2010 04:45:51 +0000 http://backend.userland.com/rss092 en Google’s Webmaster Tools team have again been busy working on new enhancements to the Webmaster Center – with 2 new additions to the Lab. Today, the team announced the release of the following into the Webmaster Labs area: Create your Sidewiki page owner entry Fetch as Gooblebot Mobile The Webmaster Tools Lab ... http://www.renelemerle.com/2010/03/google-webmaster-labs-claim-your-sidewiki-and-fetch-as-googlebot-for-mobile/ Last year, Google released a new search function which allows users to sift through global public data. Now before any of you get concerned with Privacy – this isn’t your personal stats and online data – it’s more generic public information. Here’s an excerpt from the release post last year. “We just ... http://www.renelemerle.com/2010/03/google-public-data-explorer-goes-live/ Google obviously understands the importance of it’s Local search as it continues to push out Local Search enhancements on an almost weekly basis. This week, Google unveiled its newest Local enhancement – the “Nearby” filter. Google’s Search Options became a permanent feature of the SERPs back in late 2009. The search options ... http://www.renelemerle.com/2010/03/google%e2%80%99s-local-push-continues-%e2%80%93-%e2%80%9cnearby%e2%80%9d-filters-added-to-main-search/ The reports have emerged that Google has finally done a deal with Facebook which will see Facebook content emerging in Google’s real time search. After securing a deal with Twitter in December last year (and MySpace also) which saw Google take the lead in the real time search space, this latest ... http://www.renelemerle.com/2010/03/google-trumps-the-competition-adds-facebook-to-real-time-search/ Have you visited the Opportunities Tab in your Google AdWords account recently? Over the last few months, Google has been building a range of insights in the Opportunities Tab to help AdWords users optimize their Google advertising campaigns. In the Opportunities Tab, AdWords users can find customized keyword and budget ideas to ... http://www.renelemerle.com/2010/02/new-google-bid-ideas-google-adwords-opportunities-tab-expands/ The growth in social media means it’s vital for all businesses to track their brands, services and industry via the myriad of user generated content sources. Tracking social media is no easy feat. When you consider just how much content is created every hour, the task of following the various sources ... http://www.renelemerle.com/2010/02/top-10-free-social-media-tracking-tools/ There’s nothing like rumours of a new Google tool launch to get the industry tongues wagging, and today there’s lots of hype building. According to the grapevine, Google is on the verge (potentially even today) of releasing a new social app or toolwhich is believed to involved social networking and Gmail. As ... http://www.renelemerle.com/2010/02/hype-builds-around-new-google-release-update-google-buzz-launched/ In a recent post on the Bing Search blog, it appears that the search relationship between Microsoft and Facebook is expanding. Microsoft secured the Facebook search deal back in July 2008. Under the terms of the agreement, Facebook integrated Live Search (which was Bing’s brand back then) web and sponsored listings ... http://www.renelemerle.com/2010/02/bing-expands-reach-extends-search-relationship-with-facebook/ Reports have emerged that Google has set its sights squarely on an AOL search deal as its next major strategy. According to Nicholas Carlson, who reported on plans via the Silicon Alley Insider site, Microsoft will struggle to outbid Google on AOL’s search business. Sources close to Google’s Mountain View HQ are ... http://www.renelemerle.com/2010/02/google-sets-sights-on-aggressive-renewal-of-aol-search-deal/ One of the key strategies for an effective SEO campaign is competitor tracking. Knowing who is out ranking you and what they’re doing to achieve the results is the key to improving your performance. Back in the old days, monitoring the 100’s of SEO variables of your competitors was just as ... http://www.renelemerle.com/2010/02/the-top-10-seo-competitor-tools-for-2010/